Which of these is NOT a benefit of using visuals in communications?

Using visuals in communications typically enhances the effectiveness of the message by providing dynamic elements that capture attention, aid understanding, and reinforce key points. Increased engagement occurs as visuals often draw viewers in more effectively than text alone, making it easier for audiences to connect with the content. Visuals also help in aiding comprehension by simplifying complex information and presenting it in a way that is easier to digest, thereby facilitating better understanding. Reinforcing the message is another significant advantage, as visuals can summarize or illustrate key concepts, making them more memorable.

On the other hand, lengthening the content significantly counters the overall purpose of using visuals. Effective communication aims to deliver information clearly and concisely, and while visuals can add valuable context and clarity, they should not unnecessarily extend the length of the content. In fact, well-integrated visuals can actually streamline the communication process by conveying information quickly and effectively without overwhelming the audience with text.