What is the objective of a 'key message'?

The objective of a 'key message' is to encapsulate the main point or takeaway for the audience. In communication, key messages serve as concise, impactful statements that convey the essential information that needs to be understood or remembered by the audience. They help in ensuring that the most important elements of a topic are communicated clearly and effectively, allowing listeners or readers to grasp the core ideas without getting lost in excessive detail.

By focusing on the main point, key messages help in guiding the audience's understanding and retention of information, making them pivotal in various communication strategies, whether in marketing, public relations, or internal communications. Effective key messages can drive engagement and influence perceptions, forming the foundation for broader discussions or campaigns.