What is one effect of using emotional appeal in communications?

Using emotional appeal in communications fosters a stronger connection with the audience because emotions drive human interactions and decision-making. When a message resonates on an emotional level, it becomes more relatable and can elicit empathy, which helps to engage the audience more effectively. This connection can make the message more impactful, persuasive, and memorable, leading to better retention of information and possibly motivating the audience to take action. Emotionally charged communication creates a sense of trust and identification with the speaker or sender, enhancing the overall effectiveness of the communication strategy.