What is meant by 'two-way communication' in messaging?

'Two-way communication' refers to a dialogue that encourages interaction and feedback between parties. In the context of messaging, it highlights the importance of not just delivering information but also engaging the audience, allowing them to respond, ask questions, and express their thoughts. This back-and-forth exchange enhances understanding, fosters relationships, and ensures that the message is not only received but also interpreted accurately based on the audience's input.

The emphasis on incorporating audience feedback distinguishes two-way communication from one-sided methods, where feedback is either minimal or nonexistent, leading to a less effective exchange of ideas. This approach is vital in various communication strategies, including marketing, public relations, and community engagement, as it promotes a collaborative environment and a more meaningful connection with the audience.