In communications messaging, what does engaging the audience emotionally achieve?

Engaging the audience emotionally is crucial in communications messaging because it enhances relatability and memorability. When messages resonate on an emotional level, they create a connection between the communicator and the audience. This connection allows the audience to see themselves within the narrative or the message, making it more relevant to their personal experiences or feelings.

Emotional engagement also aids in memory retention; messages that evoke strong feelings are often more memorable than those that don’t. Audiences are likely to remember stories or ideas that moved them, as emotions can serve as cues for recalling information later. This makes it easier for the audience to engage with the content and helps to ensure that the key messages are understood and remembered long after they've been communicated.